As a group of 5 (4 Graphic Designers, 1 Copy Writer) we were tasked to come up with a community event that made local customers in Newfoundland and Labrador want to support local businesses and to shop online less. We decided to go with an event called Colour Our Community which involved the local community coming together to celebrate and enjoy local businesses. The event would be held on a field with the floor layout being in the shape of the province. I was in charge of designing the OOH Posters, Tote Bags, the event. landing page and the event map. The colour theme and design was my suggestion and the team went along with it.
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