With this WÜSTHOF ad, I was tasked to create an ad by combining two or more photos in photoshop. I also had to get the message across only with visuals. That means no headline or body copy could be used in this project. I wanted to show the "cutting edge" technology of the knife in a way that seemed fun and creative. I decided the best way to do so was to show the knife cutting through a rock like butter.
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